From Finance to Radio FM: The Inspiring Journey of RJ Adhishh at Radio Mirchi
RJ Adhishh's career highlights
include his significant contribution to launching MY FM's highest
revenue-yielding radio station and producing content-rich short videos that
have garnered over 1.8 million views across various digital platforms. His
innovative approach and dedication have led to the production of the highest
number of client-specific digital videos for Radio City Nashik station.
Currently, RJ Adhishh is the
Morning Show Host at Mirchi in Pune, where he has been captivating audiences
since August 2023. Prior to this, he was a Morning Show Host and Video Content
Creator at Radio City India, where he served for over five years. His extensive
experience also includes his role as a Morning Show Producer and Radio Jockey
at BIG FM and a Radio Jockey at 94.3 MY FM, Synergy Media Entertainment Ltd.,
Dainik Bhaskar Group.
RJ Adhishh's educational
background includes training at the Radio City School of Broadcasting and a
Bachelor of Commerce from University of Pune. His expertise in television,
broadcasting, and video production, combined with his passion for creative
content, has made him a celebrated and influential voice in the radio industry.
In this exclusive interview, Dr Anand Wadadekar delves into Adhishh's journey from finance to media...
RJ Adhishh can be reached at adhish.gabale16@gmail.com | His LinkedIn Profile
1. Can you talk about your school
and college life in terms of your studies, exams, scoring marks and extra-curricular
activities?
As a student, I would like to say
that I was not a brilliant kid but a very hard working kid. Since I come from
very typical middle class family, my parents were of the opinion that I should
take good degree and do a job which will secure my future. So for that I
started preparing myself but unfortunately I could not get proper guidance so I
was struggling to find my correct path but the moment I found it I tried very
hard to achieve it so I did my CMA and my MBA in Finance. Along with that since
childhood, I used to enjoy acting, writing script, poems and so on. After 10th
standard, my parents did my IQ test and the result was that I can get success
in Science or Arts, but I chose commerce
stream and actually I succeeded there too. But while doing all these things, I
was aware that somewhere I wanted to build my creative career. But because of
this formal education and experience it help me to pursue my passion with
calculated risk.
2. You have been a qualified CWA
(now CMA) as well as an MBA and have worked with the Tata Group. When was that
actual day when you decided that broadcasting / radio jockey is the career for
you? What was your family, friends view on your career choice? How did you make
yourself ready for that role in terms of skills, attitude, learning?
I think after initial two or
three years of my job, I started getting a feeling that this is not my cup of
tea. My day used to start with Excel sheet and used to end with Excel sheet and
I didn’t wanted to spend my day like that. So, I started exploring career
options where I could get stable income as well as creative satisfaction. There
Radio came into picture. Before that I was an avid radio listener but after
this thought, I started exploring it as my career option.
So, I started in interning with
different radio stations. Hearing radio as an audience and working in a radio
station are quite different things, so one who wants to become a radio
professional should work in actual radio station. Thats the only key to gain
knowledge of this field and succeed in this field.
So, the moment I got an
opportunity to work as a full-fledged RJ, my immediate family were quite supportive
but my some of my other friends and relatives were little bit sceptical about
my choice.
As far as my videos are concerned,
I always look for what I am giving to my viewers through this video, be it
laughter be it knowledge be it awareness; there has to be something which reaches
a person can take away from my videos. I'm not big fan of scripting my videos
or my radio shows, but I believe in spontaneity and I keep doing that.
4. You have made a mark in the
broadcasting domain for 15 years now, so how has the broadcasting and radio
industry evolved since you started, and what trends do you see shaping its
future?
Earlier we used to stretch one
topic for more than 3 to 4 hours but nowadays people have very short span of
listening, so we have to restrict our topic in 1 hour or two. Due to
consumption of 60 sec reels, we also need to deliver our entire topic in one
link of 60 secs.
5. You have held multiple roles
as a show host, producer, and content creator. How do you manage to balance
these diverse responsibilities effectively?
I don’t feel pressure of managing
responsibilities because I just madly love all aspects of my job. All you need
to do is keep your eyes and ears open.
6. Today in the era of Instagram,
FaceBook, OTTs, do you feel people listen less to radio than before? How do you
keep your audience engaged so much on air?
Yes, people definitely listen
radio because still it’s local, trust worthy & most flexible medium of
communication. For eg. if you are travelling to your office and radio station
announced there is traffic congestion on your road, obviously you will take
another route. This kind of local & useful information is not provided by Instagram
or Facebook. Apart from this, radio is also launching new ways of programming
which are equally competitive to OTT platforms.
The biggest strength of radio is an element of surprise through music or jock talk… so radio will be forever the heard medium.
7. Can you share some of the most
memorable moments or experiences from your career that had a significant impact
on you?
There are many such incidents but
I would like to quote one. When I was in Nashik , every day I used play one
contest in morning time. There was one 86 year old grandpa who used to listen
me and used to answer my questions. One day he had to travel to other city for
some family work but while going he instructed his daughter in law to listen my
show and convey questions to him. Sweetest part was his daughter in law used to
do that and used to connect me through conference call with him.
He specifically came to studio on
my last day there and hugged me so tightly. I still can’t forget that warmth.
8. What advice would you give to someone considering a career in broadcasting as a whole and Radio Jockey specifically?
Listen… Listen and Just listen to
others.
9. How do you spend your time
when you are not in the Mirchi office? How is your family supporting you in
your current profession?
I like spending time with my
friends and family. I have my own Sanskrit play group, so I like doing that. I
have friends from my previous finance field and current creative field too. So
spending quality time with them is pure bliss.
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