Guiding Careers to Greatness: An Insightful Conversation with Sarabjeet Sachar, a Transformational Leader in Career Coaching and Ex-Sr. VP ZEE TV Network

Meet Sarabjeet Sachar, the visionary Founder and CEO of Aspiration, an industry leader in career development and executive coaching with over 40 years of profound industry experience. Sarabjeet’s journey has been marked by transformative roles in leading organizations like The Times of India, Indian Express, The Hindu, Living Media, and Zee Network. His transition from a Senior Vice President overseeing a sales team of 350+ to an entrepreneur leading Aspiration has empowered countless professionals to redefine their careers and reach new heights.

Sarabjeet’s coaching philosophy is rooted in the belief that every professional has untapped potential waiting to be unlocked. At Aspiration, he has redefined the standards of career coaching by combining personal branding, strategic career guidance, and his extensive knowledge of the job market. His commitment to helping others excel has driven him to conduct over 10,000 interviews and guide 1,000+ professionals, making him an invaluable resource in understanding what it takes to succeed in today’s dynamic job market.

Recognized as a “Top 1% LinkedIn Voice in Career and Leadership Development”, Sarabjeet's influence extends beyond his clients. He is a sought-after speaker and a jury member for HR Excellence Awards, with his insights shared across various platforms, including Republic TV, Business World, and several HR podcasts.

Beyond his professional accomplishments, Sarabjeet is passionate about continuous learning, journaling, motivational speaking, and fostering well-being through meditation and swimming. Known for his infectious enthusiasm, he balances his deep expertise with a personal touch, making him not only a mentor but a true partner in his clients’ success.

Join Dr Anand Wadadekar in this exclusive interview as Sarabjeet shares his valuable insights on leadership, career growth, and the art of navigating the complexities of today’s job landscape. Whether you’re an emerging leader or a seasoned professional, Sarabjeet’s advice is sure to inspire and guide you on your career journey.

1. Can you talk about your school life in terms of your studies, exams, scoring marks and extra-curricular activities? Can you tell about something which you did in school which is even today helping you as a person and a professional?

I come from a humble background and school life for me was full of committed learning. I was and still am a diligent and persevering student. My roots of persevering and working hard to look at things differently were developed during my school days and continue to serve me well in life now. There were some subjects like maths and physics where I would score well. Public speaking was something I was passionate about, won awards and would look for opportunities to speak and that that has held me in good stead even today.

2. You’ve had an impressive journey in the sales domain. Can you share a bit about how you got started and what inspired you to pursue a career in sales?

After my graduation I was seeking a sales job because I love to build relationships by asking good quality questions and adding value. Importantly I always had this innate ability to look at the same thing differently. Am grateful that I am gifted with good communication and presentation skills.

However like many of us, my first career break to start in sales was incidental. I was travelling in a local train in Mumbai along with a friend and was enthusiastically talking to him about how am seeking a sales job. Seated next to me was the Regional Sales Head of Carter Wallace (manufacturers of Old Spice), a MNC pharma company who was listening to all that I said. By the time we got down at Churchgate station, he offered me his card and asked me to come for an interview on the same day and after clearing multiple rounds , I was offered the job at a starting salary of Rs.2000/- pm as a medical representative. Then after 2 years of working where I did extremely well,  I realised that one of my core strengths was B2B sales which I enjoyed and service industry attracted me because it involved researching a client’s needs and presenting solutions 1:1 . Also, it required of one to have good presentation skills. So that is how my break in the media industry with Times Of India happened in Advertising space selling from where  I continued to progress and grow.

3. You've held several leadership positions in sales. How do you approach leadership and team management in the sales domain?

Leadership for me has meant to inspire teams by coaching them to look at fresh perspectives, find unique solutions and building them up by making them the hero. I am grateful to God that I have innate qualities like patience, perseverance, learnability and a strong belief that every professional can be the best version of themselves when they look at things differently. My ability to adapt and remain flexible have stood me in good stead. 

So I have been able to build strong teams in sales by grooming them with my coaching, participative style and creating a system and process driven work place. While offering measurable goals I work upon, I believe that we are in an infinite game, so my focus has always been what I follow – CANI – Constant And Never Ending Improvement. So I train my teams to constantly keep improving what they do and that is what keeps them challenged as well as motivated. So while goals are serving us as milestones which are important for our progress assessment, the focus needs to be on a long term vision and constant progress.

4. You’ve seen the sales industry evolve over the years. What are some of the biggest changes you've noticed?

Sales has become skewed towards consultative sales. The consumers today are much more aware, discerning and because of social media have been exposed to  great choices. So they are demanding and unless you have a strong value proposition which is linked to your ‘why’ the sale remains transactional in nature. So unless you as a sales person have a clearly defined ‘why’ you do what you do and then follow ‘what’ you do and ‘how’ you do, success is difficult to achieve. People are ready to pay a premium provided they see a value proposition.


5. In 2002, you took the entrepreneurial leap and founded ‘Aspiration’. What motivated you to make that transition, and how did you overcome the initial challenges?

Yes, it was decision that I took to become an entrepreneur at the age of 38 when I was at the peak of my career as Senior Vice President, National Sales for the entire network at ZEE TV network. I had this inner desire like many may have of building a brand which I could call my own. And being a patient kind of personality who believes in an infinite game and the backing of my wife, I took the decision to start Aspiration which we launched as a recruitment and executive search agency for the Media and Entertainment industry. There was a gap for talent in the industry.

My belief and ability to see the same thing differently really was and is my strength even today gave me fundamentally clarity and the courage to take the decision during this transition into entrepreneurship. And I used this strength of mine by offering unique benefits to our clients which focused on quality rather than quantity with respect to offering talent. The initial days were tough however my belief in delivering quality, my perseverance and I a strong belief that GOD  has a plan for each one of us saw us through. In 22 years of Aspiration’s business I can now clearly see the reasons for which I started it and it is my son who is carrying the legacy forward.  And for the past 6 years, I focus on what I enjoy most – adding value to people’s career through my Career Development and Leadership Coaching.

6. You’ve conducted over 10,000 interviews and coached countless professionals. What are some common traits you see in people who succeed in their careers?

All professionals who I coached and with whom have otherwise interacted and have succeeded, have the following common traits:

-Courage
-Resilience
-Ability to show up every day
-Ability to inspire others
-Are a student with a huge curiosity
-Visionary (play the infinite game)

7. With careers landscape for people changing rapidly, be it technology or services sector, what advice would you give to young professionals as well as senior professionals?

The ability to handle uncertainty and adapting yourself to the everchanging career landscape by constantly learning and upgrading themselves are going to remain key requirements.

For youngsters my advice would be that while it is important to get exposed to different areas of work and make planned shift of jobs, frequent job shifts are going to harm your career. Because to be able to get the depth and richness of experience, one needs to spend quality time for at least 2-3 years in one job rather than shifting jobs say within a 6 months to a year. Importantly younger professionals may be good in their core domain knowledge and expertise but they need to focus on human skills liked adaptability, collaborative working, team work and leadership where I find there exists  a gap  in today’s college education syllabus.

For senior professionals traits are learnability and curiosity are key for making progress. The technological advances being made are so rapid and one needs to be updated on the basics at least. Many senior professionals have not been able to focus on learning about technology and related systems because of their own traditional mindset and that needs to evolve. Being able to adapt and work with younger teams and learn from them is another area one needs to be develop as a senior professional.

8. With re-skilling being the vital aspect to sustain in careers, what advice will you give to people so that they can tackle this challenge?

I cannot emphasise this aspect much. Change being the only constant one of the things is reading good books about their areas of interest- if it is on leadership or aspects of leadership or if it is about communication skills, today we have a great choice of books that delve deeper on specific areas. And learning  which is  in our own hands  when pursued by reading a book or taking up an online course, it makes us feel powerful. The other thing is to challenge ourselves and expand our experience by taking up freelance projects (pro-bono) to learn new skills in the areas of interest and which align with your career goal.

9. You emphasize personal branding in your coaching. What advice would you give to professionals looking to build their personal brand?

Being authentic is important. Each one of us are gifted with unique talents and we need to accept and feel proud about ourselves. 

A thing to remember while developing your personal brand is to focus on  your ‘why’. Why do you do what you are good at. Because people connect with you better when they know what you believe in. Simply communicating what you do will not have so much of an impact as compared to when you tell people about your ‘why’.

The other step that is helpful is to do a SWOT analysis and identifying your strengths and weaknesses (both hard skills as well as personality traits) and depending upon your career goal, make an action plan of how to hone them. And it is good to remember that a personal brand is not something static, it is ever evolving so keep reviewing your personal brand status once a year and tweak it according to your objectives.

10. Being a father, spouse, how has been your daily routine and how do you manage it in terms of family time and personal time? What advice do you give your children about life, career and success?

I am a family man. And relationships and bonding are very important for me. So I do make it a point to consciously include this aspect  in my daily planning. My family and I love to watch movies, plays  and travel together. My son and I love to swim and give each other company. After 7 pm I do not prefer working generally speaking and spend time with my family. Dinners are always together for us as a family. We are all lovers of good books and we have almost a library at home.  

To our children we have given them values of simple living and simple thinking. My wife and I always gave the complete freedom and a safe environment to our children to pursue their passion as careers. My advise has been to look at life’s challenges as opportunities to evolve and grow and keep developing your mindset to look at the seed of an equivalent benefit in every adversity and importantly be grateful for what we have.

(C) Anand Wadadekar

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